How to increase price and still do not loose customer’s

 

How to increase price and still do not loose customer’s

The following is a real life story of how I and my team were able to increase our pricing scale and still do not lose any customers.

 

Before you proceed further,  I do not guarantee this method can work with any business.

 

 

However, you can manipulate this method to suit your standard.

 

 

Growing up as self independent person who ventured into lots of skills with no one to direct me or guide me in aspect's that are crucial to business development and how to design a profitable  pricing system

 

 

I found it very disturbing each time I got questioned on how much do I charge for my services... 

 

 

You know how it sounds like when something is telling you that the pricing scale you offering people is a cheat on your skills.

 

That was long before I had my full operational brand along with other creative team member.

 

As the co-founder of vicoka ( A Digital Marketing Agency, Copy Writing  And Identity Management) 

 

The game of business was changing drastically.

And we needed to do something that will cover our cost of operation and other fees.

 

This is what we did.

 

With the help of customer avatar profile.

 

We knew that our customers are from different locations and their financial strength differs.

 

The question remains.

 

How can we maintain low level profile and high level profile, giving  the same service?

 

 

We came up with a 3 package plan offering a particular solution but with different benefits attached.

 

Eg.

 

We redesigned our identity branding program which includes logo designs into 3 category of

 ( Basic,  Standard ,  professional )

 

Carefully crafted to move people from choosing standard above basic and professional above standard

 

What we did was to increase the benefits across the 3 package which leaves you as a consumer otherwise a customer, confused on not wanting to go for basic. Tempted to choose standard or premium.

The goal is to deliver the same service . but the extra mouth watering attachment that follows  is directly proportional to the package you choose .

 

 

Likewise our digital marketing Schemes ( Sponsored Adverts )

Website Designs. Copy wrtting

 PROAGRO, and other services.

 

 

Knowing that not everybody can afford our service. 

And not wanting to loss anyone.

 

We made sure the system can accommodate everyone

 

This is one of our proven methods we use to scale up our pricing system.

 

Putting myself in your position as a service provider.

I truly understand the struggle of not knowing how to design a pricing system that meets with the standard of production.

 

The struggles of not wanting to over price a service which could chase people away or otherwise that could make people feel your service is inferior

 

However, These should be the basic ideal way by which you can set up your pricing system.

1.       Understand the need of the end users

2.       Understand the environment ( Geo – location ) Where you’ve found yourself

You do  not sell diamond in a village and expect a good result

3.       Give your service end users the power of option  to chose

( like setting them on trap )

4.       Understand the quality demanded vs quantity . 

5.       Understand how to craft a customer profile ( Avater )

6.       Lastly . Understand the flowchart pattern of the competition you stepping into   

 

I hope you have learn one or two things that can help your business too.

 

My name is Victor, I am a Digital Marketer / 🤔Blogger.

Co-founder of Vicoka 

Get what you need for your business from us today @Vicoka