Boosting Post Is Unhealthy.

Never Boost Post Again { Part 2 )

In the previous newsletter , we have try to check some background history on how business strive to remain visible to customers .

I also told you that none of these social platforms are free, as a matter of fact, let me try to make this known to you .

These companies do not earn from the network data you used in accessing their platforms. They earned when you tried to reach customers on their platforms using sponsored adverts and other form of partnership with third party ..

How will they be able to pay their workers and finance other projects if the business owner gets customers at ease .

They ( Facebook ) as exampled introduced ( Boost Post ) for people to use.

They did this to lure people to click on it , and when you do . you will truly get a huge number of people responding to your boosted advert , but little or no result .

It was intentionally done in such a way that the likes and shears will motivate you to keep doing it while they will keep having more funds ( Money )

We have records that are owing facebook huge amount of money using facebook credit due to no knowledge of how it works .

I want to save you the troubles of paying facebook for advertising your business for no result except for results like comments , likes , shares that do not return amount spent on advertising .

How Does Boosting Post Works ?

I know this is your most concerned aspect .

At first , there are different type of people on social media . different ideology , habits, characters , activities ,styles etc .

Digital marketing is built on datas ( Information captured about people and how they behave online )

We use these datas ( information’s to target people when advertising )

Its not a lie or joke that everything you are doing on mobile phones are being tracked by different companies .

Long story cut short because of its complexity.

When you hit the boost post button . what facebook does is that they show your post who are more likely to like, comment or share your post and not people who really cares about your post .

How is that possible ?

Facebook has different class of users based on how they behave online , facebook recognize people who will always like post , it doesn’t matter if the post is meaningful to them or not . and are found of sharing for sharing sakes .

If you are the type of people of likes any advert or post even if it doesn’t makes sense . faceboook will index you for boosting post audience .

Practical example.

An advert was initiated for an engineering firm using two samples .

First sample was boosted with result of about 22,0000 likes plenty funny comments but only few people got the message of the very advert .

2^ND sample was initiated with a proper trimmed marketing strategy that contains the right people with extension .

With result like 1000+ likes , meaningful comments and lots of positive result .

The Difference is that facebook will give you lots of impression and reach as many people as possible using boost post , but will be people that are not really serious to check your advert .

Whereas , the right approach will limit the unserious type of people from seeing your advert , you will have small record of likes, comments , shears and a huge positive response from people .

Unlike boosting post .

This newsletter is made up by ( Victor & Patience ) Digital Marketing lead @Vicoka Nigeria .&Brands

Check Out Previous Post 👉👉👉 You-will-never-boost-post-again-after.html .

Stay at alert for another episode where we will discuss type of audience you should advertise to and how

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