FIND YOUR BUSINESS TRAFFICS

FIND YOUR TRAFFICS 

building  a marketing funnel that drives leads and conversions and gets your customers to keep coming back. No matter your business or industry.

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I assumed every reader of this post have something at hand as a business that generates profits or nonprofits enterprise 

Now that you have a business, a product,  your next step is to figure out how to reach that market and get them to buy from you . 

This is where paid traffic comes into play.

would like to tell you that having a traffics is not a problem again as at the moment . it as easy as anything you can  name it   .  NO business  has a traffic problem. except you don’t know the way out .

Want to know why?

You can always buy more traffic.

Google, Facebook, Pinterest, Instagram, LinkedIn… these platforms are loads of  traffic stores. 

And they would love to send you more clicks (for the right CPC or CPM,).

When you look at it that way, the question of traffic comes down to cost. And to generate traffic profitably, you simply need to understand 2 things:

How to measure what traffic is worth

How to extract maximum immediate value from that traffic

You don’t just want to generate traffics that doesn’t converts to profits 

but before you ventured into buying traffics, there are key principles you must know 

Keep in mind, the goal of traffic generation—no matter which traffic source you choose—isn’t to generate an immediate profit—it’s to drive prospects into your funnel.

most common mistakes many business running ads do make is that. they always want or assumed every ads or paid traffics must converts to profits .. 

noooo !!!!!!! doesn’t always works that way .  some ads were meant to create awareness. boost credibility,  engage customers in understanding their behavior for proper segmentation . 

So whatever you do,  don’t  jump around from one  traffic source to the next, looking for some kind of “magic tweaks ” that will instantly make your business profitable.

Instead, become a master of a single, steady traffic source. Stay focused on that traffic source and,   try to understand which of the source has the best profile of prospect that you are looking for .

NOTE ( stay in touch for my next  6 DIFFERENT LEADS THAT CONVERTS TO SALES )

These traffic sources include…

Email marketing

Social advertising (Facebook/Instagram/YouTube ads, etc.)

Display advertising

Content marketing

Organic social media

SEO

Email  Marketing  : it’s a strategy that can increase brand awareness or even increase sales ,

 this system is used to promotes any products or services right down into your mail box . 

Social advertising (Facebook/Instagram/YouTube ads, etc.)

This is the most common path funnel majority of startup business do like to make use of.

Very unfortunate , though many claimed to have been taught of how to effectively  use this system to drives sales and awareness , its not as they use to think. 

Have seen people giving  Facebook  their money for free , thinking that they were operating an ads system.

However, social advertising is a very good place to start with . with lots of data analytics to work on .  

Display Advertising   ;  wooooooh !!!. this is one of the strategy I love most when trying to gain more traffics . do you know why , statistics has shown that , human relates more with visual , eye catching visual presentations .

( Text and Display  advertisement )

Display advertisement , is  the use of pic, gif, videos . animations when sending a message , either to drives traffics for awareness or makes sales . 

. it’s a broad topic of marketing , I cannot spill out here .  

you can request for a mini digital marketing ebook guide 

 Content marketing : content marketing is a strategy used to portray a brand message through consistent of  content posting that can engage your traffics .

is a type of marketing that involves the creation and sharing of online materials  ( videos , blog post, social media posts ) that do not necessary promote brand  but help engage brand traffics . in others words , was not literally designed to promote brand, but for engagement .

 this is used to reduce too much of sales pitch post, could be annoying , remember , customers do not always want to get sold. 

Organic social media :   almost , or every top business, brand now operates on social  media in an attempt to drive more traffics for whatever purposes they want . 

organic social media is anything that happens on social media without paid promotions 

organic social media traffics are the traffics you get when you make post . 

Also included , you need to have an existing plan showing before and after states for your customers 

 this will a guide that navigates what your whole plan is all about 

( you can request for a complete social organic search guide via comment box ) 

SEO  ( Search engine optimization )

I so much love this segment . 

but before I delve into this , would like to bring your attention to what I called, popularly known as 

SEM & SEO  ( search engine marketing & search engine optimization ) 

this two tool are very great tools when driving a traffics. same end result but different approach 

“lets not get to stray away” 

like I said , search engine optimization  is a system that fetches useful data to someone trying to make an  enquiry . 

At the point, there is a high demand on how relevant your content is . 

From indexing to ranking. all that matter most is the relevance of your contents 

in addition are the keywords , harsh tags , location,  all this added together triggers much

awareness that can drives traffics 

majorly designed to work with websites, don’t get it twisted , here is a good news.

the same algorithm  strategy of ranking  is available on social media as well 

 

But with so many traffic sources to choose from, which one’s the best? 

Where do you  start? 

Choose the traffic source that is best for reaching your customers. 

DON’T choose the traffic source that’s not  best for you, or you’ll miss out on sales. 

till when next time I come your way. keep shining